I thought there was a gap in knowledge or skill in myself and peers related to data literacy, quantitative reasoning, or excel wizarding practices. But this turned out to be much less of an issue.

A tape measure
A tape measure
Photo by Diana Polekhina on Unsplash

“How are we going to measure that?”

With the rise of big data in the last few decades, it isn’t just advertising, product development, or Brad Pitt’s character in Moneyball who are interested in utilizing vast amounts of data to identify specific insights that if acted upon will improve outcomes. Organizations are increasingly aware of the need to better gather data and generate insights to measure and evaluate the impact of learning programs.

Why is measuring the impact of learning design and training so difficult? After talking to a few experts in this space I got curious. …

Like most marketers, you realize that videos can be super powerful. If you haven’t realized that yet, check out these video statistics. But if you already know that the value of one minute of video is equal to 1.8 million words, then before you begin your video project, I plead with you to consider these three questions.

  1. What will the video component give that written copy can’t?
  2. Does it match?
  3. Is this for you? Or is it for those you serve?

What will the video component give that written copy can’t?

Video is best for communicating content that is emotional, experiential, or simplifies abstract concepts. Emotions can be tricky squishy…

Greg Williams

Learning designer, evaluator, published researcher, PMP certified project manager, and host of the Learning Experience Leader podcast.

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